After some experimentation, Kneibler introduced a new kind of snug, legless underwear with an overlapping Y-front fly. Coopers dubbed the new product "Jockey shorts" because the high level of support the garment offered was reminiscent of jockstraps. Coopers took its first batch of Jockey briefs to Chicago's landmark department store Marshall Fields on January 19, Although the weather was awful? Chicago was in the grip of a blizzard? Within three months, the company sold 30, pairs of Jockey shorts.
Coopers kept making and marketing its wildly successful underwear, and in the company changed its name to Jockey. Designer underwear became all the rage in the s and 80s as labels like Calvin Klein began to transform our drawers from something we hid under our pants into the sort of fashion and lifestyle choice one could flaunt in a bad music video.
Cuts became tighter and sexier, and underwear designs became flashy, loud, and often humorous. One of the main beneficiaries of this new obsession with snappy underwear was Joe Boxer, which started making skivvies in when it filled an order for Macy's that included a design with a Velcro-attached removable raccoon tail.
Joe Boxer really jumped into the spotlight in , though, when it made boxers printed with the image of hundred-dollar bills. The Secret Service decided that these duds violated forgery laws and confiscated 1, pairs of the offending underwear.
Instead of simply hiring lawyers, Joe Boxer turned the seizure into a lighthearted news event, and the image of boxers as a playful alternative to stolid briefs grew.
Although there haven't been many huge underwear breakthroughs since the introduction of boxer briefs in the early s and even those are sort of a throwback to the union suits favored by pres men , boxers and briefs found their way onto the financial pages in early Where did they come from, anyway? How did they develop into the elastic support we know and love? The most rudimentary form of men's underwear, the loincloth was often a single piece of cloth draped over the groin and hips.
They came in all shapes and sizes depending on local cultural influence. You could honestly write an entire book on loincloths. So many cultures have used it across the centuries, that we couldn't possibly do it justice in a single article. Nevertheless, we can cover a few notable examples.
Ancient Egyptian loincloths, called Schenti , were made with linen and tied toward the front. Since most of the lower classes owned very little clothing, this was deemed acceptable as outerwear.
The seafaring Minoans of Crete likewise had an interesting sense of style. Loincloths show up so frequently in depictions of men, that it was clearly favored as everyday wear. What's more, imagery shows them in a plethora of patterns and colors. As men's underwear, loincloths weren't unique to the Mediterranean. We also see them featured prominently in indigenous American cultures between antiquity and the 14th century. Incan men, for example, wore their loincloths in such a way that a long strip of cloth extended downward.
This functioned as an eye-catching decorative piece. The Aztecs seemed to wear them interchangeably with other garments. The imagery depicts them alone but also used in conjunction with various cloaks and tunics.
Back in , Army Sergeant Robert Patton had the idea for underwear that would eliminate chafing and sticky balls in extreme conditions. Smart Casual. Business Casual. Business Attire. Business Dress Code. All Dress Codes. Missing Sock. When To Throw Away Socks. Europeans And Their Socks.
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Discover now. Order now. Choose Language. Contact Us. German French English Select country: change. The History of Underwear. Discover More. Briefs Augustine. Boxers Josephine. Boxers Delphine. Boxer Shorts Invented The first boxer shorts were marketed in by the founder of boxing outfitters Everlast. Press Coverage:.
Black Socks. Blue Socks. But after the Industrial Revolution, we also started to see the precursors of both briefs and boxers. In , the jockstrap was refined and went on sale in Chicago as the Jockey brief, featuring the classic Y-shaped opening. Many people compare the introduction of Jockey Y-front briefs with the invention of the bra in or the invention of the tights.
In the s, Jacob Colomb, who founded the sports brand Everlast, created a lighter version of boxing shorts, to be worn as underwear. And here we had the first boxer shorts. In the 20 th century, we saw a constant battle between boxers and briefs.
And in the UK in the 70s, tight jeans became fashionable for men, which made briefs the underwear of choice. Boxers were seen as for grown men, while briefs were seen as childish. By the s, we saw a hybrid of boxers and briefs, which maintained the longer shape of the boxer but retained the snug fit of briefs.
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