Leaders who are shaping the future of business in creative ways. New workplaces, new food sources, new medicine--even an entirely new economic system. Physiologically, the two are almost identical. You know the feeling: elevated heart rate, stomach butterflies, sweaty palms, and nervousness.
The difference between excitement and anxiety lies in our interpretation of them. As a CEO and founder of a tech company in Silicon Valley, anxiety is a widespread presence among many of my peers. When we experience moderate anxiety, our first instinct may be to search for ways to eliminate it.
But research shows that there may be a better way to manage those negative emotions without trying to repress them entirely. It all begins with a simple shift in perspective.
A study conducted over a century ago by two Harvard psychologists demonstrated that moderate levels of stress improved performance in humans and animals. People are emotional creatures. We decide and take action including buying decisions based largely on emotions. Users will respond to content that affects them on an emotional level. Emotion is part of decision-making and action.
What kind of action? Social sharing is the most obvious action. Virality is partially driven by physiological arousal. Content that evokes high-arousal positive awe or negative anger or anxiety emotions is more viral. Content that evokes low-arousal, or deactivating, emotions e.
Simply put, if you want to create shareable, viral content, then make it appeal to people's emotions. The Harvard Business Review explains :. Through exhaustive analysis of diaries kept by knowledge workers, we discovered the progress principle: Of all the things that can boost emotions, motivation, and perceptions during a workday, the single most important is making progress … Whether they are trying to solve a major scientific mystery or simply produce a high-quality product or service, everyday progress -- even a small win -- can make all the difference in how they feel and perform.
The progress principle applies to the microcosm of content, too. If a user can win new levels of rewards, they are much more likely to make an attempt to do so. Image Source. When it comes down to content, the user wants to both understand and feel a sense of progress. Consumer psychologists understand the powerful role of environmental cues in the way that people act and shop. The same things hold true for website design -- elements like color can have a huge impact on how people engage with your website.
In fact, color is one of the easiest ways to enhance the sense of excitement. To see what I mean, look at Coca-Cola's blog below. Their strong use of red in their Tumblr design helps spark excitement and drive more engagement and interaction with the content. Impulse shoppers act on the basis of excitement. You can keep your prices low, or use the price anchoring effect to make it seem low.
Either way, you can generate excitement because of the low price. When a customer gets a great price, they are more likely to share it with others. To capitalize on this excitement response, you can use sharing icons at appropriate points throughout a conversion process.
For example, Amazon prompts customers to share their purchases on social media. The reason people are likely to do so is because of the state of excitement that they experienced after making a purchase.
The trick, it seems, is to change the way you conceptualize the feeling. In each of these trials, she found that when the participants reframed their jitters as excitement, and not anxiety, their performance improved. Their hearts still beat with a frequency that signified arousal, meaning that their brains and bodies remained on high alert. Likewise, both emotions suggest that some kind of uncertainty lies ahead.
Does worrying put a damper on your day? Try these techniques to free yourself. Though autism and social anxiety have similarities, the two conditions are very different. Learn why. Check out our picks for the best anxiety products and gift ideas, from books to herbal supplements. People who have generalized anxiety disorder, or GAD, worry uncontrollably about common situations. GAD is different from normal anxiousness.
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